Blog

 
 
At Altrincham Design Studio we design logos every single week - we understand how important a logo is to building your brand
 
And that word "brand" is key
 
A logo alone isn't your brand - your brand isn't everything you do from people to product to service to values and ethics
 
But what a logo is, is a visual representation of your business that is seen everywhere
In our latest blog we look at the work we did for Bare Beauty in Goose Green Altrincham
 
Bare Beauty came to us with a brief of "'Make our branding / logo stand out from the crowd" and that's what many in the beauty industry want. A google search reveals there are 18 beauty salons or hairdressers (not including male
 
barbers) in Altrincham town centre alone. The Hair & Beauty Industry Authority states that in the UK the 13,107 beauty salons and 35,704 hairdressers employing 277,333 people. The whole industry is worth £6.2 billion in the UK alone
 
With that in mind you can see why logos and branding are important for Beauty Salons to win clients and influence people
 
 
THEIR LOGO IS SEEN BY THOUSANDS OF PEOPLE EVERY WEEK
Bare Beauty have a great location in Altrincham
 
Goose Green is a beauty salon in the heart of Goose Green with lots of passing traffic to the local bars such as House Restaurant and Bar, Traders Tiki Bar, The Green Room and Costellos. The places comes alive of a night time and of a Summers Day. During the daytime there are busy cafes, wedding shops and hairdressers open in the Green
 
Add in the fact its between the town centre, the hospital and the local supermarket and it means every day the business is passed by thousands of people
 
A logo says a lot about a business - more often not it's an indicator of quality and hints at the sort of welcome you'll get when entering If location is everything in business - then design and presentation is also key
 
 
SOCIAL MEDIA MAKES YOUR LOGO EVEN MORE IMPORTANT
At the of writing this blog Bare Beauty have over 5500 social media followers across Instagram and Facebook
 
They post several times a week and one of the core areas they post about is the nails side of the business
 
They realise they have a fleeting moment on the scroll to make people aware of exactly who has done the great work they do and every post of nails they share on social media is featured next to their business card proudly displaying their logo
 
It's a simple cost effective trick, requires no expensive apps or extra design skills and it works
 
5500 people see their logo every week and it converts to business
 
 
 
ARE YOU A HAIRDRESSER OR BEAUTY SALON?
At Altrincham Design Studio we offer
 
* Logo Design
* Loyalty Card Design
* Gift Voucher Design
* Business Card Design
* Leaflet / Poster / Flyer Design
* Full Branding
 
We offer design to businesses across the UK and Internationally
 
We also offer local door to door leaflet distribution in the Altrincham / Hale / Bowdon / Timperley / Sale area