Blog

Solus Leaflet Delivery - Why it's the most effective route for door to door?
 
Marketing whether it's online of offline is about delivering an effective message that captures the attention of your audience
 
At Altrincham Design Studio we can work with businesses from initial design concept through to print and on to leaflet delivery
 
When it comes to leaflet delivery we always suggest Solus as the most effective option for small businesses and below we explain why
 
WHAT IS SOLUS DELIVERY?
Solus delivery is your leaflet delivered direct, on its own. 100% attention from us and 100% attention from the customers you want to reach!
 
ATTENTION ATTENTION ATTENTION - WHICH ARE YOU MORE LIKELY TO READ? A LEAFLET DELIVERED SOLUS OR AS PART OF A PACK?
When you see a bunch of leaflets on your door Matt do you read them? Or do you do what a lot of people do and go from the front door through the back door and into the blue recycling bin without reading them.
 
The problem is there could actually be a business amongst the 6 or 7 leaflets in that pack that you would like to use such as a plumber or a painter & decorator.
 
Now if your business leaflet/flyer is delivered solus you are making it easier for the potential customer to read
 
PRINT MARKETING IS STILL HIGH EFFECTIVE
Whilst many business are spending 100% of their marketing budgets online - there is still a need for traditional print marketing.
 
When leaflets do come through the door the ones you ALWAYS tend to keep are takeaways ones, especially if they come with offers. I have a batch in my kitchen drawer kept for emergencies and I suspect everybody reading this has exactly the same place
 
Sometimes a leaflet will drop on your mat, which will take your notice. The design stands out, the message hits through. For instance - a handyman leaflet offering those Jobs you don't want to do yourself would possibly be pinned up on the cork-board in the kitchen.
 
Think back - you'll be surprised how much you actually spend as a result of leaflet marketing!
 
LOOK AT HOW BIG BUSINESSES MARKET LOCALLY - ONE BUSINESS HAS OVER 6000 CUSTOMERS AND SOLUS LEAFLETS PLAYED A HUGE PART
Recently Pure Gym opened in Altrincham and produced a huge amount of leaflets for the surrounding area. They currently have over 6000 members on their books. The figures speak for themselves in terms of marketing effort and return
 
Now what part came down to leafleting? Not all people are using social media, the gym only recently opened up a dedicated twitter account for Altrincham, and many still rely on the local newspaper for the latest news. There's a huge amount of people in their thousands in local towns that are not being marketing to and the ones that are, are winning big!
 
Did the 6000 people sign up mainly because of the introductory time sensitive offer of £12.99 a month? It certainly played a massive part. Design and marketing message is important when marketing via leaflet distribution and Pure Gym's leaflet was quite bold and stood out- especially the price.
 
BUT looking back there's one thing that stood between the flyer being read and the flyer going in the recycling - it was delivered solus so that it grabbed my attention. And it worked. I'm now a fully paid up member of the gym as are over 6000 others
 
 
MARKET YOUR BUSINESS NOW - CAPTURE YOUR CUSTOMERS ATTENTION
It's October you have to push your business ready in time for the Christmas rush, getting noticed with your leaflets is an important tool. But do you want to deliver the leaflets on a cold wet miserable October/November day?
 
If you're looking for a leaflet delivery to promote your business in the area of Altrincham, Timperley, Sale, Bowdon and Hale get in touch with us
 
Call Mark on 078254 17406 or email us altrinchamdesignstudio@googlemail.co.uk